TELECOMS

#DATAMUSTFALL – The consumer nightmare that Africa’s mobile operators will have to get to grips with

Last week saw the #DATAMUSTFALL hashtag go viral in South Africa. This is every African mobile operators’ nightmare as data becomes more central to a far greater number of African users. Russell Southwood looks at what data wars across the continent hold for the future. There was a time not so long ago when Internet users in Africa didn’t matter to anyone in power, whether in Government or the private sector. Before the Arab spring, there were a few closures of SMS services but no-one talked about the Internet. Now it seems that not a month passes without an African…

BROADCAST

African advertising spend set to grow but broadcast will need to fight hard to retain its share

Free-to-air broadcasting in Africa is supported by advertising and this provides the majority of television revenues on the continent. Balancing Act has just published a report (Advertising in Africa – Retaining a share of the pie)  Russell Southwood looks at how advertising has shaped the sector and its future growth prospects. Despite reasonably good prospects for advertising growth over the next five years, many parts of the African television industry have been under a lot of pressure over the last three years. Three factors have caused this pressure: Wherever advertising spend is tracked in Africa, the mobile industry is always…

REPORTS

DTT: Digital Migration In Africa (Excel Summary - July 2016)

DTT in Africa - State of play of the migration to digital terrestrial TV by country  (Please refer to the main DTT report for more details). This report required interviews with over 100 DTT and broadcast experts in and outside of Africa over the past 6 years. Format: Excel tables only These report's files seize a growing and emerging TV content distribution channel across Africa. Report's Key data: April 2016 update: DTT state of play by country in Africa: 1) ASO, 2) DTT launch, 3) pilot, 4) regulation and/or DTT commission set up, 5) no action DTT commissions, DTT players and decision…