This week saw the ACE cable connect one of its second phase cable landing stations in Cotonou, the capital of Benin. Like many francophone African countries, Benin has a monopoly telecoms provider that is holding back the growth of the market. Russell Southwood looks at what ought to change.
A recently announced deal between Lebara Play and various African producers for OTT rights in Europe illustrates how VoD will allow content owners new channels to diaspora markets. But this is not the first of these kinds of deals as Russell Southwood outlines.
Lebara Play is the VoD channel run by discount international minutes provider Lebara. Since the people who buy discount minutes to ring home are diaspora communities, it has an existing connection to them.