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Telecoms

The beginning of Africa’s long, slow transition away from SMS – new browser kids on the block making mobile Internet access easier

At the end of 2011, there were the first signs of smartphone use on SMS: for the first time in some countries, rather than the volume of SMS growing inexorably, it declined for the first time. Russell Southwood looks at how wider use of mobile Internet may affect SMS volumes in Africa and at two of the new generation of interfaces designed to make it easier for Africans to use the mobile Internet.

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Broadcast

Broadcast audiences – Africa’s blissful ignorance holds back industry development in most of the continent

The rational version of how advertisers and advertising agencies buy airtime is through using media planning based on audience research. Africa’s reality is very different with only a few countries having continuous research. Very little of the existing research is focused on programme audiences on an overnight timeline that will allow agencies to adjust their choices. But for the majority of countries on the continent, there is only blissful ignorance and “gut feel”. Russell Southwood looks at how this lack of audience research holds Africa’s broadcast industries back.

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Reports

Mobile apps for Africa: Strategies to make sense of free and paid apps (July 2011)

The 131 pages report contains 15 illustrated boxes, 26 tables, 39 charts and 2 maps. It is divided into three distinctive parts: Part 1: The users, the device and the usage; Part 2: The developers and the content; Part 3: Distribution platforms and distribution strategies. The report analyses the nascent apps ecosystem in Africa while providing an analytical framework allowing African mobile operators or other stakeholders to decide on what strategy to adopt regarding mobile apps.

CONTENTS

Introduction

Data Centre Markets in Africa (Jan. 2011)

Data Centre Markets in Africa - Review of the commercial facilities, challenges and opportunities in 2011

Just released!

Energy for Cellular Base Stations in Africa: the quick fix approach and the long term perspective to saving energy (Feb. 2011)

The cost of operating base stations is often well over 20% of OPEX. This report looks at the different technologies available to cut this cost and at the advantages, disadvantages and likely payback period.

 

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