Africa’s voice subscriber data may not always be reliable but it exists. The equivalent Internet data is extremely hard to find. Lack of data is equivalent of trying to cross a busy expressway in the complete dark. Russell Southwood looks at what’s available and argues that in a data future involving more than the mobile operators, there’s a crying need for regular data.
What is really happening on the TV landscape in Africa currently ? If one person knows about this market in-depth, both from a producer and TV channels’ points of view, it is Bernard Azria, CEO of Cote Ouest. Bernard Azria has over thirty years experience in the African audiovisual industry. In 1983 he founded Nelson Mc Cann, the first network of Marketing and Communication Agencies in Francophone Africa, affiliated with the McCann Erickson group.