Who remembers HITS Telecoms? It came, it saw and it didn’t conquer. The blanched bones of failed businesses in the desert of lost opportunity can act as signposts for the road to the future. Russell Southwood looks at some of the recent retreats and tries to make sense of what they mean for the future of the industry.
Diasporas are a key audiences for African broadcasters for they create a bridgehead in the international market for their content. However, there are few companies that are focused on several diasporas including those from the Caribbean. This is what the North American company Soundview Africa is doing under the brand name Afrotainment with a global take on Black culture.