As the revenues in telecoms change from voice to data, the importance of digital advertising cannot be underestimated. Not only will it be a stream of revenue for African telcos but it will also be the sustaining lifeblood of some of the new digital content and services. It will also be a key area of media spending for mobile operators trying to reach Africa’s potential digital natives.
Sylvain Beletre talks to Nadeem Juma, Chair of the AIM Group about how and why those digital revenues are developing in Tanzania and how it is riding this wave.
There are other Nigerian TV stations that can be received in Northern Nigeria. But there is probably only one that started there and is focused on winning a large audience with locally made entertainment content. Russell Southwood spoke to the channel’s President Jacob Arback.