Increasing numbers of people able to afford pay channels such as DStv, Top TV and Mnet are causing the SABC to lose viewers, the public broadcaster complained in Parliament last week.
SABC Chief Executive Lulama Makhobo said with rising living standards, poor people who would traditionally be watching SABC, were beginning to now buy pay to view television packages.
Makhobo, flanked by a high ranking team, were before the Parliamentary Portfolio Committee on Communications to outline their three year strategic plan for the organisation.