Discovery is launching ID Xtra in Central & Eastern Europe, Middle East and Africa. The new channel, ID Extra, will roll out on April 1, 2014.
Discovery already operates the Investigation Discovery channel in the region and the new service will sit alongside the existing brand.
The new female-skewed channel will be programmed with real-life mystery, crime and suspense factual and lifestyle programming. The launch in the CEE and MEA regions follows the success of Discovery’s ID channel in the US.
The international division of Discovery is launching its TLC HD channel in the MENA region, sealing a carriage deal with OSN. The pay TV platform will exclusively carry the female-skewing channel on its service. The channel will be programmed with international and US TLC content as well as showcasing content from Discovery’s OWN: Oprah Winfrey Network. TLC HD will roll out on OSN on March 24, 2014. More here
Trace and MTG have announced a strategic partnership that is based on a pragmatic, synergetic and visionary business alliance, according to Mr Olivier Laouchez CEO of Trace. For Balancing Act’s broadcast newsletter and website, Themba Ndlwana interviewed Laouchez and provides the essence of the deal.
Source: Themba Ndlwana for Balancing Act March 2014
Trace’s strength in Africa was a key factor in Modern Times Group’s decision to acquire a controlling stake in the sports lifestyle and music broadcaster and the pair will jointly look to exploit free-to-air and non-broadcasting related opportunities across the continent, according to Trace CEO Olivier Laouchez (see next story for interview).
Trace offers channels such as Trace Sport Stars and Trace Urban via third party distribution deals in more than 160 territories worldwide, including all 55 in Africa, where MTG is rapidly expanding.
TV network Eurochannel has expanded into Africa, as part of a wider expansion effort that has also seen it increase its European footprint over recent months. The channel, which specialises in European movies, music, and television series, signed a deal with African operator Montage TV in Nigeria, Ghana, Sierra Leone and Liberia.