It’s the biggest crowd puller on South African TV screens. With an average daily reach of almost two-million viewers, this television genre far outstrips any other. It’s not sport. It’s not reality TV. It’s soap opera.
Television audience research conducted by the South African Audience Research Foundation (SAARF) shows that on average, just over 1,862-million free-to-air and pay-TV viewers (aged 4+) tune in to catch their favorite soapies each day. (SABC 1’s ‘Generations’ is South Africa’s number one soapie, a position it has held for several years.)