- At MIPTV 2012, there was much discussion about crowd-funding as a potential source of that money, but Danae Ringelmann, co-founder and chief operating officer at IndieGogo, said success would not come simply by having projects on well-known crowd-funding websites like hers or Kickstarter. Ringelmann said: “A lot of people think they can just put up a campaign, walk away and money will arrive from nowhere. We call that the field of dreams, and it just doesn’t work in the real world. You have to be proactive.”