The government owned media outlet, ORINFOR, has been called upon to establish the needs of the audience it serves by conducting an audience survey.
The call was made by the Director General in the Ministry of Information, Ignatius Kabagambe, during a meeting to validate the organisation's five-year business and strategic plan.
"It is an immediate priority for ORINFOR to conduct an audience survey to know the needs of the audience and package their content accordingly," Kabagambe said.