In an environment of ever-increasing information overload, advertisers and brands are constantly seeking innovative ways for their voice to be heard, and to connect on a personal level with their consumers. Tailor-made experiences are increasingly being recognised as a cost-effective way of achieving maximum targeted reach and a healthy return on their investment, versus the “one size fits all” approach.
MultiChoice has selected Elemental for live streaming and video-on-demand (VOD) delivery of its DStv online service in Sub-Saharan Africa.
The operator will use Elemental to support sports and entertainment content on smartphones and tablets to more than ten million subscribers. It is also employing Elemental to power the launch of its time-shift satellite VOD service, which will support MultiChoice DStv Box Office and MultiChoice DStv catch-up; premium subscribers can watch the latest movies, sports and television shows up to seven days after they air.
Eutelsat Communications announced that it has sealed a three-year contract with the Broadcasting Authority of Zimbabwe (BAZ) for capacity in Ku-band on the Eutelsat 3B satellite. The capacity will be used to deliver 12 free-to-view channels to a nationwide network of 48 Digital Terrestrial Television (DTT) transmitters so that Zimbabwean viewers can benefit from improved image quality and a wider choice of television programmes.
Skyline Communications, global leader in end-to-end multi-vendor network management and OSS software solutions for the broadcast, satellite, cable, telco and mobile industry, announces that DataMiner CPE Manager has been selected by a major service provider to manage a new network of interactive set-top boxes spanning across one of Africa’s biggest markets. The new network will provide over 2 million households with premium HD channels and on-demand online content, 3G/4G Internet browsing, a built-in WiFi hotspot, and more.
The Uganda Communications Commission (UCC) said 17 upcountry satellite stations have been completed and handed over to Signet to fully implement the digital migration of regions outside Kampala Metropolitan. Signet is the signal distributor in the country.
Liquid Telecom, the pan-African fibre telecommunications firm controlled by Strive Masiyiwa’s Econet Group partnered with Lincoln and Noli Mboweni to launch a new Internet protocol television (IPTV), video-on-demand (VOD) and digital terrestrial television broadcaster called Hola Media. Consequently, Hola Media is seeking a free-to-air broadcasting licence from the South African communications regulator Icasa.
Video on Demand platform, iROKOtv says it has a target to make about N2tn ($1bn) from online streaming in Nigeria by 2020.
The Chief Executive Officer of iROKOtv, Mr. Jason Njoku, said this on Monday, days after Ericsson’s ConsumerLab published its first-ever television and media report for Nigeria, which indicated that Nigerians spent about N54bn on VoD streaming between January and September 2015.
Eutelsat Communications announces that its new EUTELSAT 8 West B has been fully powered up and is already broadcasting TV channels to over 52 million homes in the Middle East and North Africa. Launched on August 20 by an Ariane 5 rocket, the new high-power satellite is co-located with a constellation of satellites operated by Eutelsat and Nilesat at the 7/8 degrees West neighbourhood.