Dear readers, viewers, contributors and advertisers
The shadow hanging over African broadcasting in 2014 is the complete omnishambles of the digital transition in Africa. It has created investment uncertainty and the loss of advertising revenues in the countries where the Government has simply switched off the analogue signal.
MTG bought the Trace Group in early 2014 and both have ambitious plans for growth in Sub-Saharan Africa. Russell Southwood spoke to the CEO of the Trace Group and asked him what he has planned for 2015.
One of the stand-out presentations of DISCOP 2014 was Mike Dearham, MD of Startimes’ Media Department, laying out a vision for this Chinese Pay TV company in Africa. DStv may be large and mighty but it certainly seems that Startimes will begin to give them a run for their money in the years ahead.
The African TV marketplace is now worth at least half a billion dollars in annual TV content wholesale sales - double the figure from 2010 - said Patrick Jucaud-Zuchowicki, General Manager of Basic Lead, the company that organises DISCOP Africa. This event is home to where 95% of these sales are initiated and/or are concluded, and continental Africa’s only international Film, TV content, adaptation rights and packaged channel market.
What is really happening on the TV landscape in Africa currently ? If one person knows about this market in-depth, both from a producer and TV channels’ points of view, it is Bernard Azria, CEO of Cote Ouest. Bernard Azria has over thirty years experience in the African audiovisual industry. In 1983 he founded Nelson Mc Cann, the first network of Marketing and Communication Agencies in Francophone Africa, affiliated with the McCann Erickson group.
African Audiences’ Changing Media Behaviour - Key Trends:
In 2013 Balancing Act carried out a detailed market research study in seven Sub-Saharan countries in the vanguard of adopting the Internet and social media. The study has four parts – which are available for free as downloads – and looks at how the Internet and social media are changing Africa’s communications and media landscape.
Larry Izamoje’s Sports Radio 88.9 Brila FM was the first sports radio station on the continent and has now been going for 12 years. He’s been able to make commercial sense of a niche radio platform and is now looking at the possibility of extending into online. Russell Southwood spoke to him this week.
Because international rights holders have held out for what seem like impossible minimum guarantees, African VoD platforms have tended to focus on local content. The pendulum seems to be swinging the other way with Aflix launching this week with international content at the fore. Also iROKO has signed up some international content. Russell Southwood spoke to Aflix Director Nyasha Mutsekwa about what’s planned.