The African TV marketplace is now worth at least half a billion dollars in annual TV content wholesale sales - double the figure from 2010 - said Patrick Jucaud-Zuchowicki, General Manager of Basic Lead, the company that organises DISCOP Africa. This event is home to where 95% of these sales are initiated and/or are concluded, and continental Africa’s only international Film, TV content, adaptation rights and packaged channel market.
What is really happening on the TV landscape in Africa currently ? If one person knows about this market in-depth, both from a producer and TV channels’ points of view, it is Bernard Azria, CEO of Cote Ouest. Bernard Azria has over thirty years experience in the African audiovisual industry. In 1983 he founded Nelson Mc Cann, the first network of Marketing and Communication Agencies in Francophone Africa, affiliated with the McCann Erickson group.
African Audiences’ Changing Media Behaviour - Key Trends:
In 2013 Balancing Act carried out a detailed market research study in seven Sub-Saharan countries in the vanguard of adopting the Internet and social media. The study has four parts – which are available for free as downloads – and looks at how the Internet and social media are changing Africa’s communications and media landscape.
Larry Izamoje’s Sports Radio 88.9 Brila FM was the first sports radio station on the continent and has now been going for 12 years. He’s been able to make commercial sense of a niche radio platform and is now looking at the possibility of extending into online. Russell Southwood spoke to him this week.
Because international rights holders have held out for what seem like impossible minimum guarantees, African VoD platforms have tended to focus on local content. The pendulum seems to be swinging the other way with Aflix launching this week with international content at the fore. Also iROKO has signed up some international content. Russell Southwood spoke to Aflix Director Nyasha Mutsekwa about what’s planned.
"100% African, A+ is modern, sincere and somewhat optimistic, targeted at the African family audience." This is how Canal+ (www.canalplus.fr) executives summarised the qualities of their new channel to be launched on 26th October 2014. Balancing Act’s broadcast analyst Sylvain Beletre attended the press launch and looks at its impact on the market.
As Broadband penetration is increasing across Africa, particularly on mobile devices, urban Africans spend more time accessing videos. African TV channels, content owners, Telecoms operators are looking for expert solutions that make life easier to distribute audio-video content securely and cost-effectively. SUMMVIEW helps Telcos, content owners and broadcasters deliver content for all on any device, any network. The company has started delivering audiovisual solutions on the African continent.