DTT services in Africa are only available in urban areas, apart from a few exceptions. Deploying DTT in large rural areas is expensive, time consuming to install and not necessarily profitable. In the short term, the best technical alternative to cover a territory in its entirety and without delay is to use the satellite to relay the DTT signal, writes Sylvain Beletre, Balancing Act's broadcast analyst.
Marie Lora-Mungai (The XYZ Show, Ogas At The Top, Buni.tv) and Tendeka Matatu (Jerusalema, Material, Cold Harbor) have announced that they are tto merge their assets to create Restless Global. Russell Southwood spoke to Marie Lora-Mungai about this new African studio’s plans.
Restless Global will unite Matatu’s and Lora-Mungai’s existing companies Restless Talent Management, Ten10 Films (production and distribution), Buni Media (production, animation & film studios) and Buni.tv (VOD) under one umbrella.
Streamed content in Africa faces two key obstacles: data is expensive and billing is usually overly complicated. African content distributor AfricaXP has partnered with Poland’s Moben International to deliver free TV channels through Wi-Fi hot-spots in South Africa. Russell Southwood spoke to AfricaXP’s CEO Craig Kelly about how this joint approach overcomes the key obstacles.
The TV is the last of the major media devices to be connected to the digital ecosystem. As ever, there’s a battle between proprietary systems (like smart TVs) and more open hardware and software. Russell Southwood looks at the battle to control what goes into your HDMI port. HDMI what? Find out below.
Dear readers, viewers, contributors and advertisers
The shadow hanging over African broadcasting in 2014 is the complete omnishambles of the digital transition in Africa. It has created investment uncertainty and the loss of advertising revenues in the countries where the Government has simply switched off the analogue signal.
MTG bought the Trace Group in early 2014 and both have ambitious plans for growth in Sub-Saharan Africa. Russell Southwood spoke to the CEO of the Trace Group and asked him what he has planned for 2015.
One of the stand-out presentations of DISCOP 2014 was Mike Dearham, MD of Startimes’ Media Department, laying out a vision for this Chinese Pay TV company in Africa. DStv may be large and mighty but it certainly seems that Startimes will begin to give them a run for their money in the years ahead.
The African TV marketplace is now worth at least half a billion dollars in annual TV content wholesale sales - double the figure from 2010 - said Patrick Jucaud-Zuchowicki, General Manager of Basic Lead, the company that organises DISCOP Africa. This event is home to where 95% of these sales are initiated and/or are concluded, and continental Africa’s only international Film, TV content, adaptation rights and packaged channel market.
What is really happening on the TV landscape in Africa currently ? If one person knows about this market in-depth, both from a producer and TV channels’ points of view, it is Bernard Azria, CEO of Cote Ouest. Bernard Azria has over thirty years experience in the African audiovisual industry. In 1983 he founded Nelson Mc Cann, the first network of Marketing and Communication Agencies in Francophone Africa, affiliated with the McCann Erickson group.
African Audiences’ Changing Media Behaviour - Key Trends:
In 2013 Balancing Act carried out a detailed market research study in seven Sub-Saharan countries in the vanguard of adopting the Internet and social media. The study has four parts – which are available for free as downloads – and looks at how the Internet and social media are changing Africa’s communications and media landscape.