Top story

African Football Factory seeks to open up the broadcast sports space beyond the boundaries of the big players

There is a growing interest globally among broadcasters for African sports and for African football in particular. Last week Sylvain Béletre of Balancing Act interviewed the two directors of African Football Factory, Olivier Monlouis and Gabriel Bartolini, about how they are planning to open up the broadcast sports space.

Getting African films seen by school-children - Africa in Motion on a Scottish Tour

There’s a strange paradox operating around African film. Outside of Nollywood, which is largely telenovelas-style episodes, only relatively small number of people see African film, either in Africa or elsewhere. Those that do get a chance to watch it are more often than not art-house cinema or festival visitors. Scottish Festival Africa in Motion (AiM) set out to make a small change in this uneven viewing pattern by touring African films around schools. This sounds such a good idea that it leaves you wondering why African schools don’t show African films in a similar way.

Cote Ouest brings Brazilian magic football to Africa – Brasileirao and Paulista available with magazine packages in English and French

There are so few new TV sporting opportunities and even fewer football opportunities. Cote Ouest, the largest distributor of TV programmes across the African continent has sealed a new agreement with Brazil's TV Globo allowing African TV broadcasters to relay the most spectacular Brazilian football matches all year round. Rights are available for both Pay TV and Free-To-Air. Sylvain Béletre, Senior Analyst at Balancing Act interviewed Nicolas Lacassagne, Cote Ouest’s new Marketing and Programmes’ Director to find out what the deal is all about.

It’s a monster….Africa’s broadcasting growth tracked in a new 500+ page report released this week

The African broadcasting market has been growing rapidly. New players have sprung up in liberalised markets and there is growing international interest from external investors. Tracking this growth is far from easy but Balancing Act has taken 10 months to produce what is almost certainly the most detailed report on the African broadcast market. Russell Southwood outline what’s in this “monster-size” report.

Africa starts crowdsourcing finance for films – maybe local TV programmes should follow

Africa has begun to join in the fun on crowdsourcing some of the funding for feature films. Crowdsourcing is getting lots of small contributions from individuals that taken together can make up a good chunk of change. Furthermore it connects the film to the audience at pre-production stage. Russell Southwood and Sylvain Beletre look at how it might improve film finance and speculate on whether it could do the same for local TV programmes.

Broadcast audiences – Africa’s blissful ignorance holds back industry development in most of the continent

The rational version of how advertisers and advertising agencies buy airtime is through using media planning based on audience research. Africa’s reality is very different with only a few countries having continuous research. Very little of the existing research is focused on programme audiences on an overnight timeline that will allow agencies to adjust their choices. But for the majority of countries on the continent, there is only blissful ignorance and “gut feel”. Russell Southwood looks at how this lack of audience research holds Africa’s broadcast industries back.

Open or closed broadcasting markets: will all of Africa step up to the plate in 2012?

Two events at the end of last year highlighted that Africa has now reached a crossroads in terms of how its broadcast sectors operate. 35% of countries in Africa now have TV stations other than a sole Government broadcaster: others are joining this list but far too slowly. A report for the African Telecommunications Union which was presented at an event in Nairobi just before Christmas identified that with the exception of a dozen states, almost all other African countries have considerable spectrum resources to expand their TV markets.

Order a Report and Contact Us

To purchase a report please click here.
The link will take you to the full list of reports and enable you to access our secure online payment page.
If you want to order by bank transfer please contact us via email at orders@ or call us on +44 207 582 5220


For consultancy or research enquiries please contact us at info@balancingact
For advertising contact advertising@

Seasons Greetings from Balancing Act's Broadcast, Film and Convergence

Dear Readers, Contributors and Advertisers

The broadcast and film sectors had a good year in 2011 with higher levels of foreign investment interest and some signs that some of the distribution blockages are beginning to be unlocked. Nevertheless in a highly competitive field, there were casualties and there may be more along the way in 2012.

Key developments we’ve noted this year include:

Trace Africa will raise the profile of African music and company set to launch local FM radio stations soon

Trace Africa joins Channel O and MTV Base Africa in offering Africans the chance to see their own music on TV. Trace is going through a growth spurt with Trace Urban, Trace Tropical and Trace Sports expanding its brand, both in Africa and elsewhere. But Trace Africa will also raise the profile of the continent’s music globally. Balancing Act Senior Analyst Sylvain Beletre talks to Nadeige Tubiana, VP Africa at Trace on the new channel's deployment and how Africans can benefit from it.

Q. How can people get to watch Trace Africa?


Syndicate content