The radio sector in Africa is flourishing in those places where liberalisation has allowed anyone to launch a radio station. Radio is almost certainly Africa’s most distributed broadcast medium. So how does intense competition work in a very small market? Russell Southwood spoke to the founder of Gambia’s Unique FM about surviving in a small market, innovating to keep listener loyalty and living the dream.
Kenya’s Kiss media group started in radio and established a leading position for itself before branching out into newspapers with the Nairobi Star. No sooner was it challenging on that front than it announced that it was going to launch a Kiss TV channel. Russell Southwood caught up with one of the two Managing Directors of the company, Patrick Quarcoo in Nairobi.
Q: How come a Ghanaian like you finds himself running a media company in Kenya?
So much attention has been focused on the Pay TV battle for the Premiership rights that it would be easy to miss the development of Setanta Africa’s Free To Air coverage through its partner stations on the continent. This week Russell Southwood talks to Setanta Africa’s founder Barry Lambert and to Nada Anderson of Sports TV Uganda, one of its partner stations.
Mozambique’s TV broadcast industry is comparatively small for the size of the country. It is limited by how many of the country’s population it can reach and therefore the level of advertising revenues that can be achieved. Nevertheless it s making serious inroads into the audiences of the state-run TVM. Russell Southwood looks at the current state of play.
Uganda is one of Africa’s most liberalised broadcast markets . It has 9 free-to-air television stations, 190 radio stations and several Pay-TV channels. Neverthless most of the TV market is split between three of the major channels : NTV, WBS and UBC. But with many smaller challengers nipping at their heels, it probably won’t be long before this turns into a four-horse race. And that’s even before the transition to digital channels happens. Russell Southwood looks at how the current major players are likely to fare.
Africa’s francophone countries have been slow to liberalise compared to many of their anglophone counterparts but the tide may be turning as events in Senegal seem to show. Its increasingly liberalised media is winning the battle for audiences hands-down and putting very real pressure on the previously well-entrenched state broadcaster. Russell Southwood looks at the latest survey results from Adesr.
Just when it seemed that in terms of television programme sales it was all a one-way street, a French distributor, Thema, has reversed the flow by creating a bouquet of francophone African channels that it has launched through several broadband companies, most recently this month with Free. Russell Southwood spoke to Francois Thiellet, CEO of Thema.