Ghallywood almost certainly came before Nollywood but somehow Ghanaians are too modest for their own good. This week sees the opening of Shirley Frimpong Manso’s Adam’s Apples, an innovative ten-part film series full of Wahala (that’s trouble, to you and me). But the innovation doesn’t stop there as her partner Ken Attoh of Sparrow Films has devised a way to cut down piracy when the film is shown in cinemas. Sylvain Beletre and Russell Southwood spoke these Ghanaian film innovators.
African films producers have often found it hard to get global distribution. The low road through international film festivals and the high road through attending Cannes (see Distribution below) are both time-consuming and expensive. Now the digital revolution offers film-makers the opportunity to reach out globally to both the African diaspora and all those interested in movies from the continent. VoD platforms offer this new opportunity to African film makers.
Once upon a time, African broadcast was simple. You were a TV station and you organised your own content and transmission, vertically integrated all the way. Your transmission was a combination of terrestrial transmitters and satellite links to them. Users simply had a TV aerial, which they moved about a bit until they caught the signal. Then along came Pay TV, which delivered content using satellite signals, dishes and set-top boxes. So far, so simple, says Russell Southwood.
TNT Africa is the brand name of Digital TV, a private Gabonese company that offers FTA and Pay TV bouquets using a digital DTT platform. As in many African countries, the private sector is outpacing the Government in moving ahead with the digital transition. Sylvain Béletre from Balancing Act (market research and consultancy company) talked to Morgan Juteau, Development Manager at Digital TV about the ambitions of the company.
Last week Thursday saw the first premiere of a Nollywood movie – The Mirror Boy – in the heart of London’s cinemaland at the Empire, Leicester Square. However, this event was simply the culmination of over five years of work on encouraging premiers and theatrical release for Nollywood movies in the UK. With a new wave of more cinematic releases from Nollywood makers, they seem to be on the verge of a breakthrough into international theatrical release. Russell Southwood spoke to Moses Babatope, the Special Projects Manager, Odeon Cinemas about how things are changing.
Last week, Africa’s biggest content market – Discop Africa – took place in Accra. The event brings together African broadcasters and producers with their international counterparts. It offers an ideal moment to take the pulse of what is happening in the industry. The event was spread over three floors so Russell Southwood expended serious shoe leather to find out what was happening both above and below the radar.
The event produced no single big story but a clear set of trends emerged from the public conference sessions and discussions with a wide range of people:
Sylvain Beletre interviewed South African Kevin Kriedemann, Editor at Film & Event Publishing (The Call Sheet) about how African cinema – in particular South African cinema - is doing and how it can overcome the challenges it faces.
Q: How can African film producers survive today, and who should fund the industry?
It would be easy to think that the only sport of interest to Africans was football. It grabs all the attention and the largest slice of the programme rights money spent on sport to be shown in Africa. But African television channels are beginning to realise that they can’t all end up with the key football rights so developing other sports programming may be a smart move. Russell Southwood talked to CAfrica’s Managing Director Cathy Fogler about its ambition to deliver “premium sports programs through a formal network of free-to-air broadcasters in sub-Saharan Africa.”
The huge task of the digital transition in broadcasting is beginning to pick up pace in East Africa. In February Uganda will become the third country in the region to offer live digital transmission as an alternative to the existing analog signals. However, key obstacles still need to be cleared if the process is to find favour amongst Africa’s TV viewers. Russell Southwood has spoken to Jacaranda Digital Broadcasting’s CEO Richard Lutwama about its investment in a Uganda-wide digital transmission network.
“TV5 Monde Afrique” is one of the leading pan-African TV network in particular across francophone Africa. TV5 Monde transmits to 210 million households globally on a weekly basis. 22 million of these households are on the African continent. Denise Epoté, Director de TV5 Monde Afrique talked to Sylvain Beletre about its plans for 2011.