Because international rights holders have held out for what seem like impossible minimum guarantees, African VoD platforms have tended to focus on local content. The pendulum seems to be swinging the other way with Aflix launching this week with international content at the fore. Also iROKO has signed up some international content. Russell Southwood spoke to Aflix Director Nyasha Mutsekwa about what’s planned.
"100% African, A+ is modern, sincere and somewhat optimistic, targeted at the African family audience." This is how Canal+ (www.canalplus.fr) executives summarised the qualities of their new channel to be launched on 26th October 2014. Balancing Act’s broadcast analyst Sylvain Beletre attended the press launch and looks at its impact on the market.
As Broadband penetration is increasing across Africa, particularly on mobile devices, urban Africans spend more time accessing videos. African TV channels, content owners, Telecoms operators are looking for expert solutions that make life easier to distribute audio-video content securely and cost-effectively. SUMMVIEW helps Telcos, content owners and broadcasters deliver content for all on any device, any network. The company has started delivering audiovisual solutions on the African continent.
Since July 2013, MTN has been getting its feet wet with content by piloting a VoD services offer - MTN Play - in Cote d’Ivoire. Balancing Act’s associate editor Sylvain Béletre talked to Laurent Duprey, Head of Product & Services Department and Boubakar Sorgho, Manager Consumer Project, at MTN Côte d’Ivoire.
According to Basic Lead, Africa’s TV content market programmes sales and advertising revenues generated by the African audiovisual industry has doubled over the past 4 years. Balancing Act’s Sylvain Béletre interviewed Patrick Jucaud-Zuchowicki, General Manager of BASIC LEAD, the organisation behind « Discop Africa » and Discopro events. Discop Africa and Discopro are to date the continent’s leading Television industry events.
In Africa, there are a few audience measurement research firms that collect and market television ratings' data. Balancing Act's analyst Sylvain Béletre looks at the state of the market and the implications of TV audience measurement in Africa.