BlackBerry’s popularity in SA is showing signs of waning, while consumer predilection towards Apple and HTC is skyrocketing. This is according to new research by BMI-TechKnowledge, which surveyed early adopters of smartphones.
Nokia came off worst in the research, showing the largest drop in popularity among respondents.
Ryan Smit, the digital consumer unit head at BMI-T, says the study was conducted on a local consumer technology forum and replies were received from 1 500 respondents. He emphasised the research results are skewed towards early adopters of technology.