Nairobi — Globetrack International will launch a social media monitoring service, following the rising uptake of social media and the Internet in Kenya.
Established mid this year, GTI -- a local media monitoring company -- becomes the first company in East Africa to operate a social media monitoring system. It covers over 150,000,000 blogs, 25,000 user forums/message boards and review sites, 95 per cent of video content and more than 450 video sites.