For a church owned Christian station, one would expect regular preaching and saving of souls to be part of the growth agenda. Not so for Power FM, a Watoto Church owned radio station which has been around since 1999. Since then, it has been growing and spreading inspiration.
"Growth of the station has been amazing. We attribute this to targeting an urban, English speaking listenership between ages 18 to 40, and so we try to reach them through our programming and Christian music", says Christine Nabutiti, the station Marketing head.