The way almost all African operators are selling data to their customers is the biggest barrier to developing a broadly based consumer data market. African users’ fear that they will run out of data too quickly makes them cautious consumers. Russell Southwood seeks to chart a path out of this dilemma.
Rwanda’s Tele10 has launched its digital box and app service in Kenya and will soon be rolling it out in Uganda and Rwanda. The platform has been supplied by Net M, which is now a subsidiary of Japanese giant NTT-Docomo. Russell Southwood caught up with Tele 10’s Eugene Nyagahene at AfricaCom this week.