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ISSUE NO 31 IN SEARCH OF THE BUSINESS MODEL

MEASURING THE IMPACT OF YOUR WEB SITE FOR ADVERTISERS

Jupiter has unveiled web measurement technology the Jupiter Media Metrix unit AdRelevance that it will tracks and compares online advertising activity across all major industries and ad types, including banner ads. The introduction of AdRelevance 2.0, comes as many companies are reevaluating their advertising budgets to focus on profitability. More and more advertisers are looking for ways to track how effective their ad spending have been in driving traffic and transactions, as well as getting new customers. African web site owners need to pay attention to these questions as the initial web enthusiasm wears off.
(source: http://www.boot.co.za/reuters/oct00/jupiter3.htm )

CELL PHONE MATCHMAKING

In a service that sounds like it's right out of the pages of some trendy dating service, a PC games company in the UK called SCI Entertainment says it will launch a cell phone service that will tell you if an ideal partner is nearby. Users enter their personal details along with a description of their ideal mate at www.findablinddate.com. They are then alerted by e-mail when a potential lover is within half a mile radius. Perhaps this might be one of those services that will make sense of WAP in Africa?
(Source: JIN extract from Telegraph, Sep 28, 2000 http://www.telegraph.co.uk/et?ac=003461571619725rtmo=
aqJWTK6J&atmo=gggggg3K& pg=/et/00/9/28/e )

CHINA STARTS TV COVERAGE OF THE WEB

A 30-part series called Jiang Kun & Dashan On the Web is now airing on cable TV channels and the government's official China Central Television. The idea is to use celebrity and comedy to teach ordinary people everything from how to turn on the computer to how to move a mouse.While the names Jiang Kun and Dashan mean little in the West, they are as recognizable in mainland China as Oprah and David Letterman are in the United States.Last year, the two came up with the idea to develop a show that would teach the masses how to go online. Beijing KP Internet Technology, kpworld.com's parent, is financing the TV series. Apple Computer, Microsoft and local hardware and software companies are sponsoring the series as well. No sign yet of an African TV channel with the same degree okf imagination.
(source: Amy Wu, Wired.com http://www.wired.com/news/culture/0,1284,39023,00.html )

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