StarTimes prepares to take Nollywood content to China

8 September 2017

Distribution

Pay-TV operator StarTimes is paving the way to export digital content from Nigeria’s Nollywood to the Chinese market, according to local reports.

“StarTimes is working with one of the major movie distributors in China and is already holding talks with the Minister of Information, stakeholders in Nigeria’s movie distribution sector and a bank to see to a successful exportation of Nigerian movies to China,” Justin Zhang, CEO of StarTimes Nigeria, was quoted as saying in Nigerian newspaper This Day.

“The opportunities are enormous for Nollywood in China. Every day, more and more Chinese nationals become interested in Nollywood movies. We hear good things about Nollywood movies and this is a significant improvement for the industry,” he added.

As well as job creation, film producers in Nigeria would be able to increase their revenues from an expansion into China, said Zhang.

“Imagine if a Nollywood production is exported to the Chinese box office where over 45,000 [cinema] screens exist, the opportunities are unending. It will be a dream come true for us at StarTimes to see Nollywood movies grossing up to US$50 million in the box office,” he said.

The Chinese-owned pay-TV operator StarTimes has supported the localisation of Chinese movies in Nigeria and currently also owns a featured content platform, with 440 authorised channels across Africa, including those delivering news, movies, series, sports, entertainment, children’s programmes, fashion and religion.

Source: Rapid TV News Follow us: @rapidtvnews on Twitter