SuperSport to televise Uganda Super League
Starting next season of the foot-balling calendar, Ugandans will watch the Uganda Super League matches on SuperSport after the South African-based Pay-Per-View TV secured a five-year contract to screen the matches live.
In a turn of fortune for the soccer-mad Ugandans, Daily Monitor can exclusively reveal that the 2011/12 season will feature the local league. SuperSport, who already own broadcasting rights for the Kenyan, Nigerian and Ghanaian leagues, reached a deal with the USL 10 days ago.
Early this year, Uganda Super League (USL) signed a four-year deal worth Shs2b ($870,000) with the Swedish-based Next Generation Broadcasting (NBG) under its brand name Smart TV. The deal was scheduled to take off this month but appears to have been rescinded. This is the third time the Ugandan Super League has inked a deal with a pay TV.
The first-ever screening was with Gateway Television in 2007 but it folded when GTV’s parent company shut down at the height of the credit crunch. The advent of television made the Barclays English Premiership the world’s most watched and marketed league, and local football will be seeking to cash in with SuperSport.
Players can expect to be viewed by scouts from all over the continent, in the hope of landing major deals in Africa and Europe. The development will also be beneficial to the national team, Uganda Cranes, whose qualification matches will be televised. The local league is sponsored by Ecobank to a tune of Shs223m (US$95,000). Financial details will be revealed by at a press conference at Kampala Serena Hotel this morning.