Distribution - In Brief

- ‘Lobola’ has sold a staggering 70 000 DVDs locally (Zimbabwe) in just under two months, selling an average of thousand copies a day. Of this figure, sales from the main distributors amounts to over $US 43 000. Direct, international and online sales accounts for the rest. An Ivory Pictures film, ‘Lobola’ ran 25 November 2010 and for two months at the local Rainbow cinemas where, according to producer Rufaro Kaseke, it became the highest ever grossing local production. The DVD was released on 11 February in Harare. Its entry price was $3 and the primary distribution chain was the Spar chain, Rainbow cinemas, RTP Records, Mr Also of Chitungwiza, and about 48 other retail outlets around the country. The DVD is now selling at $1. “Our biggest (and most unconventional) distribution methods were the vendors that we engaged to take the film to the people. They sold the DVD at robots and street corners all across the country,” states Kaseke. Lobola is riding on the crest of actor and Big Brother Africa finalist Munyaradzi Chidzonga. (Report by Martin Chemhere)

- Despite the Democratic Republic of Congo’s (DRC) continuing civil conflict and the country’s lack of acting schools and cinemas, film maker Munga is enthusiastic about future productions. Its Award-winning ‘Viva Riva!’ brings a new brand of cinema to Africa’s movie screens. Munga plans to conquer the age-old problem of distribution through what he calls “self-distribution”. “We’re looking at the possibilities of renting spaces, screening Viva Riva! with pre-sold tickets and so on. There are no cinemas, so it will have to start somewhere.”

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