Broadcast and Film Africa Conference will look at how to build “a world class electronic media industry in Africa’
Africa’s broadcast and film sectors continue to grow. There are more channels, more local content and a growing professionalism. But margins on advertising remain low in many of the more competitive markets and too many companies are still run by managements who don’t understand how to run things as a business. Broadcasting is a prestige profession and therefore attracts many “wannabe’s”. This years Broadcast and Film Africa Conference in Nairobi (see details below) combines presentations, panels and workshops to look at how to build a world class electronic media industry in Africa. It has two key speakers who will talk about the lessons to be learned from India.
Just over half of the countries in Africa have liberalised their broadcast markets and there has been a considerable growth in the number of new television and radio stations. The final opening up by the rest of the countries on the continent promises the kind of growth that the mobile market has experienced over the next five years.
Whereas broadcast media used to be simply a small number of TV and radio channels, there is now a proliferation of ways in which broadcast programming can be received by its audiences including satellite, IP-TV, PC and mobile. Taken together, the number of channels and the many different ways of receiving programming has begun to fragment the traditional market. African broadcasters need to find new ways to sustain their audiences and attract new advertising.
Africa’s broadcast and film industries are entering the new decade full of dynamism and potential as a result of last liberalisation in broadcasting and unprecedented entrepreneurial drive in film-making over the past decade. The 3rd African Broadcast and Film Conference will provide a stock-taking opportunity for players in both industries, and empower them with the knowledge and business contacts they need to build effectively on the gains so far.
The high profile AITEC event will start with an opening session entitled “Building a world-class electronic media industry within the framework of Kenya’s Vision 2030” presented by Dr. Bitange Ndemo, Permanent Secretary, Ministry of Information & Communications in Kenya.
Russell Southwood, CEO of Balancing Act will provide insights on the broadcast trends and opportunities in Africa over the next five years. This will be followed by a presentation on Mobile TV, the critical consumer factors from Arthur Goldstuck, Managing Director of World Wide Worx in South Africa. Christoph Limmer, Senior Director, Market Development and Marketing for Africa at SES, will focus on driving digitalisation and building sustainable DTH markets.
There will then be a track dedicated to broadcast industry strategies and standards aimed for TV broadcasters, governments and regulators. This will include a presentation on ‘Broadcasting integrity and professionalism: Lessons from Nigeria’s elections’ and ‘What Africa can learn from India’s broadcasting industry?’
The third session will deliver the latest developments in local content building. It will start with an analysis of ‘Small Technologies: The birth of the Hausa home video industry’ followed by ‘How can local production companies survive, thrive and reverse the content flow into our region?’.
A networking lunch will be followed by a creative content workshop aiming at better ‘Project Management Negotiation – Copyright in relation to license fees and successful production completion’. ‘How should one negotiate over fee structuring and usage, while dealing with intellectual copyright issues?
Most media production processes are the product of a team effort. Most film production necessitates the employment of many different skill sets. Who owns what? What is available to be used? How are all parties protected? What are these rights of the individual creative? How to production teams protect their rights in ensuring projects come in on time, budget without compromising the creative integrity of the project as designed?
This workshop is intended to open up debate and questions concerning the synergy of group dynamic with different creative individuals and skill sets: The whole being greater than the sum of the parts. Good project management should be continually concerned with time scheduling, in relation to quality and cost. What are the key issues surrounding workflow, compliance, and dealing with the unforeseen? What are some of the tools and protocols surrounding contractual obligations?
The fifth session is a keynote panel discussion on “Advancing the search for new film and media finance models”. The discussion will touch on ‘Commercial opportunities for foreign-based stories and local language films for the local and global market place’, ‘Process of structuring co-production financing for single film – UK and Indian models’, ‘Investment opportunities in the African film and media industry, including infrastructure development and training’, the ‘Role of private equity in the film and media industry – the Indian experience’
Session 6 will focus on ‘Social media – The broadcaster’s friend or foe?’ and Session 7 is a workshop on ‘Movie Compositing & Visual Effects’.
On day 2, Thursday 7 July 2011, session 8 will talk about “new strategies for new media challenges”. With newly emerging social media the means of production are within the grasp of many more people and therefore the media is no longer controlled by the powerful few. It is time to recognise what is becoming ever more possible – and developing capacity and sustainable business models to leverage effectively on these new opportunities. Tim Smyth, MD, Ogilvy Africa in Kenya will review the “Five trends we cannot ignore as Africa embraces the Digital Age”. “How do we proactively respond to and evolve with newly emergent communication and social media systems?” is the topic Brian Whitehead, University of the Creative Arts in the UK will talk about.
“Pay TV in Africa will be to the next ten years what mobile phones were to the past decade” will be explained by Richard Bell, Group CEO at Wananchi Group in Kenya.
“Cost-effective broadcast opportunities for the smaller African content provider” is what Rodney Benn, Managing Sales Director at Intelsat will defend.
A showcase presentation will highlight trends in digital television in Africa: Where is the market and what are the opportunities? According to Jason Lobel, Regional Sales Director for Africa, NDS in South Africa.
Session 9 will be about the broadcast digital migration starting with ‘An innovative approach to digital migration for radio broadcasters’ from Phil Collins, Managing Director, Clyde Broadcast Products Ltd in the UK. It will follow with “Challenges, opportunities & status of transition from analogue to digital broadcasting in sub-Saharan Africa” from Jared Baraza, Senior Lecturer, African Advanced Level Telecommunications Institute ( AFRALTI) in Kenya.
June Lutwama, Lecturer, Department of Journalism, Malawi Polytechnic, University of Malawi will review “The socio-political, economic and technological challenges of digital migration in an emerging democracy: A case study of Malawi”.
Session 10 is a workshop on ‘Broadcast Technology & Business’ outlining ‘How new-entrant broadcasters can leap-frog into the market by leveraging on new technologies, including mobile’ from Sanjay Salil MD, MediaGuru Consultants from India. This workshop will explore the following new technology and business model opportunities: A new broadcaster has the benefit of investing in the latest technology— HI definition and Digital—avoiding the pitfalls of the analogue stage.
The new technology facilitates a much better viewer experience with video and audio. Both the production and news gathering investments are reduced as better technology, at lower costs, is widely available.
Such technology also reduces operational costs, including costs on man power as lesser number of hands do larger amount of work. The digital technology equates the broadcaster immediately with global standards and allows better archiving, retrieval, tracking and re-purposing of content to suit other new technology-driven media.
Delivery platforms like internet (IPTV) and mobile platforms also address a major concern of broadcasters—transparency of consumer base numbers and revenue collection. In fact, on mobile the collections are immediate! This addressability and individual focus service also gives you great insight into consumer behaviour, their needs and feedback. It allows out-of-box programming ideations and highly interactive content to be launched.
Session 11 is a keynote panel discussion on “The scramble for advertising: How broadcasters can survive the multi-pronged attack on their revenue sources”.
Session 12 panel discussion is on “Nurturing an emerging animation industry 1: Training, skills development and capacity building” including ‘Insights & technology make a perfect marriage for mobile media’ presented by Isis Nyong’o, VP & MD for Africa at InMobi in Kenya. Agencies and brands today tend to view mobile as just another fracture in the media mix. The reality is much different. Mobile ad networks and the technology they provide offer planners the opportunity to make an integrated buy with the creative impact of TV (almost), the performance of search (almost), and massive reach – all in one place. Never before in the history of media has this been possible. Yet many planners make mistakes that undermine the value of mobile technology.
This session provides a simple explanation of mobile technology with practical advice to planners to unlock its full potential. Attendees will take away solid examples from case studies from: Close Up - a popular Unilever brand of toothpaste and is the number one or two toothpaste brand in over 50 different global markets, The United Nations Children’s Fund (UNICEF) a global organization with operations in 190 countries, NIIT, a leading Global Talent Development Corporation, dedicated to IT education across 40 countries and Fiplab is a leading app development studio based in London. Panelists include Kennedy Duya, MD, Skyfire East Africa in Kenya, Ankit Rawal, Head of Africa at InMobi in Kenya, Kwame Nyong'o, Animation Director, Apes in Space & Chairman, Animation Artistes Association of Kenya, Mwara Kung’u, Mundu Mwara Studios & Lecturer, Multimedia University, Kenya, and Isabelle Rorke, Co-founder & Director, Anamazing Workshop, South Africa.
Session 13, a second workshop will review creative content strategies:
‘Designing Title Sequences – Foundation Workshop: What constitutes a successful Title Sequence – How are good concepts generated?’ Some title sequences are complete works of art in their own right. This workshop is designed to look at and deconstruct some of the ideas and approaches employed in the creative process. Where do good ideas come from? What is the conceptual basis for creative and innovative visualization? Do we need more than a pencil and paper? Which mediums are readily available now that most people already own the software and hardware capable of producing content?
Session 14 is a panel discussion on “Nurturing an emerging animation industry 2: Content development, business models and marketing”. Panelists include David Campbell, Director, Mediae, Kenya, Michael Muthiga, Fatboy Animation, Kenya, Michael Onyango, Sub Saharan Africa Director, ZK Public Relations, Kenya & Vice-Chair.
The final product: How are we being affected by new technologies and delivery systems? Is it enough to own the tools – and is the creative process being devalued or being enhanced? Are we now ever more aware of high production values and excellence in original creative thinking as we are exposed to ever more creative media? Mzuka, from the Creative Content Task Force, Godfrey Mwampenbwa (Gado) and Dennis Mbuvi, Staff Writer, CIO Magazine, Kenya will highlight these issues.
On day 3, Friday 8 July 2011, the post conference workshop will be open for free to all conference delegates. Sessions include Designing Title Sequences Part 2 – Action and Reflection, Meeting the challenge of delivering quality on schedule.
This will be a hands-on working session for those who wish to engage in the creative process. It will involve creative team-working and collaboration set into a reasonably short but achievable time frame.
This workshop has been designed for all levels of visual creative ability – the concept outline, narrative or not, with the specific ideas designed to be employed will be the all-important issue. Planned to start at 9:00am – it will employ a hands-on working process after a briefing and a short introductory discussion. In groups participants will be given a specific deadline – culminating in a presentation and a constructive feedback discussion group. Organisers will also use this opportunity to look at and discuss new and affordable technologies. New emerging equipment and delivery systems are within the grasp of many more people and therefore the media is no longer controlled by the powerful few. It is time to recognise what is becoming possible and what you can all achieve.
The Presenter is Brian Whitehead currently lectures at The University for the Creative Arts – Epsom in Surrey, where he is a full-time senior lecturer on the BA (Hons) Graphic Design course. His design and lecturing background over the last 35 years in London has principally been as the MD of his own design consultancy Brian Whitehead & Associates.
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