HiTV launches Hip TV
In June 2011, Nigeria’s Pay TV, HiTV announced that it added a new channel, Hip TV to its Premium bouquet.
The new channel which was launched on May 31 according to a statement signed by HiTV’s Brand/Marketing Manager, Mrs. Kemi Fashina, is a “new attraction to HiTV.”
Fashina said the launch of the new channel is in line with the Pay TV’s resolve to bring the best of entertainment to its valued subscribers and Nigerians in general. “Hip TV is a lifestyle and entertainment channel that showcases the hottest happenings in the entertainment world, both locally and internationally. Produced by the organizers of Hip Hop Awards, the channel features award shows, celebrity lifestyle, hottest gossips, fashion tips, album launches among others”, Fashina said.
The channel, the statement said, is targeted at young adults who desire first hand information on their favorite celebrities. The Hip on TV crew has travelled to cover high profile events such as the BET Awards and the famous Rio De Janerio carnival among other carnivals in Brazil as well as other star studded events across the world, “indeed they have a catalogue of exciting content for television’’