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BBC refreshes commitment to coverage of Nigeria’s economic progress

British Broadcasting Corporation (BBC) has expressed its renewed commitment in the coverage of the progress in Nigeria’s socio-economic development. A team of the corporation who was in Lagos last week admitted though that BBC has covered Nigeria and the African continent in the  past years “but there are many more stories to be told” to the BBC audience who want to hear more about Nigeria and Africa as the next investment destination.

Speaking with BusinessDay recently, Sean O’Hara who is the executive director, BBC Worldwide, says there is no doubt that the international investment community is focusing on Nigeria and the continent, as BBC’s intention is therefore to get the inside story of Nigeria and the changing economy and political landscape.

O’Hara assures that BBC is offering its various platforms to expose the range of opportunities and challenges in the continent. As a medium of worldwide audience, he states that the organisation is ready to partner the advertising community in Nigeria to key into African programmes. On regular occasions, stakeholders in the private sector, government officials’ investment opportunities will be featured on BBC platforms.

Bilkisu Labaran, BBC presenter also in the team, says business opportunity in the continent is phenomenal and “we as Africans must grab the mantle to push things forward,” saying the rest of the world is looking at Africa with optimism and as land of opportunities and BBC is complementing international confidence with its stories, while reporting other challenges.

Recently, Skye Bank plc became one of Nigeria’s institutions to partner the BBC in its bid to project Africa to the rest of the world. The partnership is the sponsorship of ‘Africa Business Report’ by the bank, anchored by Komla Dumor. The programme is another “plus for Pan African initiative, especially with an estimated global listener-ship of over 150 million, to project the continent to millions of people through the BBC network.”

The partnership talk saw “BBC correspondents within each country reporting on the growing trends and latest business developments in the region to the worldwide audience, thereby positively projecting Africa to the rest of the world.”

The presenter of the programme, Komlar Dumor notes in a report that it is a privilege for him to present African Business Report during a time the continent is developing its economic growth and business future. Pointing out that Africa has a new generation of energetic entrepreneurs who are determined to compete on the global stage, declares, “Africa Business Report is designed to capture the energy and diversity of business life in Africa.”

Other member in the team was Stephen Sackur, the presenter of Hardtalk, BBC World News flagship current affairs interview programme.

Source: businessdayonline.com

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