Content - In Brief
- An all-new technology show for tweens and teens, Technorati, is flighting on SABC3 on Saturday mornings, educates viewers on the latest gadgets and technological trends. The 26-part series looks at the coolest technology through the eyes of three teen techno geeks.
- Two South African films about the lives of extraordinary South Africans will hit the international scene shortly. One is A Million Colours (e'Lollipop II), inspired by the true-life story of the black and white stars of the 1976 film classic e'Lollipop. The other, Wandering Fever follows SA endurance race junkie Ryan Sandes on his three-year quest to run in some of the wildest and most desolate places in the world.
- On 10 August 2011 in South Africa, Jacaranda 94.2 radio launched “World Cup of Music”, back by listener demand. The channel has selected 32 of the biggest music stars, solo artists and bands from the station and arranged them in 16 sets of duelling duos until 8 September 2011. Jenny Griesel, marketing manager, says "The 180,000 SMS responses we saw in 2010, when Steve Hofmeyr was crowned the World Cup of Music Champion, affirms that this promotion appeals to our audience and offers more than just top of mind to advertisers. "It (…) boasts rewards by keeping people tuned for longer and giving advertisers dedicated access to a prime audience of 25-49 year olds in LSM 7-10. It's the ideal canvas for bottom line results and solid return on investment."