DISTRIBUTION

Distribution - In Brief

- In France, Bouygues Telecom is now carrying ‘Africa 24’ on channel 159.

- Value-added services including IPTV added almost 37% to the value of basic broadband subscriptions in 2010, according to research by Point Topic. Global value-added services including IPTV and voice-over-IP added US$10.20 (€7.60) to the average broadband subscription of US$28. Point Topic estimated that total broadband access revenues increased from a run rate of US$129 billion at the end of 2009 to US$157 billion at the end of 2010. This trend can apply to and benefit African broadcasters and telecoms service providers.

- Under the landmark deal, Bukedde TV, a Luganda (local dialect) channel, will start airing exclusively on DStv on channel 148 and on GOtv on channel 93.

- Locally produced comedy drama gets better distributed, attracts the highest ratings and the largest audiences worldwide. This was one of the key market trends revealed in a session called 'Comedy's Place in the International TV Market' at the recent Entertainment Master Class module on comedy and sitcom in Cape Town. According to Caroline Torrance, director of investment at BBC Worldwide, besides the popularity of local comedy drama, other key trends show that US style production, pace and season length is the most desirable to buyers, and comedies featuring mainstream, dysfunctional families and unusual lives appeal to international audiences.

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