CCTV Africa and "I Love Africa" mobile TV officially launched in Kenya
China Central Television has officially launched CCTV Africa, a news production center based in Kenya that focuses on African news and perspectives as well as international news.
CCTV Africa will initially produce a one-hour program every day, broadcast through CCTV's English news channel. The main focus will be on news, but will also feature interviews with leading newsmakers and documentaries. The reports will cover the political, economic, social and cultural aspects in the entire African region.
At the same time, CCTV's mobile TV application "I Love Africa" was also officially launched after six months of broadcast testing. Designed as a brand new platform for Africans to learn more about China and the world, CNTV, the Online Broadcast Center of CCTV, allows viewers in Africa to watch documentaries, educational programs, TV dramas and films through mobile terminal devices.
The launch of CCTV Africa marks CCTV's successful establishment of its broadcast network over the African continent. CCTV Africa has about 100 employees from different culture backgrounds. They are young, energetic and professional. Many of them are Kenyan citizens. In order to ensure high-quality programming, CCTV Africa is equipped with state-of-the-art facilities, including two HD broadcasting studios.