BROADCAST

Broadcast - In Brief

- On January 30, 2012, Eutelsat Communications announced the end of 2011 saw the threshold of 4,000 channels broadcast by its satellites. Year 2011 is also the entry into service of Atlantic Bird 7 to 7 degrees West, covering households in the Middle East and North Africa, and W3C to 16 ° East, covering Central Europe and the islands of the Indian Ocean. The previous year had, meanwhile, saw the arrival of W7 at 36 ° East satellite capacity which had more than doubled the resources of broadcasting on Eutelsat Russia and sub-Saharan Africa. Feeding on their own dynamic, free to-air TV and pay TV segments continue to progress, maintaining shares of 40% and 60%. Pay television now brings more than 40 TV packages to Europe, Russia, the Middle East and Africa.

- The high pay-TV viewership for South Asians in Middle East and North Africa (MENA) should be met with higher advertising rates, the territory head at Zee Network has told a UAE newspaper. Mukund Cairae, who is responsible for the Middle East, North Africa and Pakistan at the popular Indian television network claims pay-TV viewership by South Asians in the MENA region has now reached between 55-64%, "six times the penetration of Arab viewership," he told Gulf News.

- SES has recently posted its new coverage map in Africa here . SES highlights that it covers Africa with seven satellites, with another four to launch by 2014. The
incremental satellite capacity brings new opportunities for broadcasters to connect
customers, employees and TV audience.SES satellites deliver comprehensive C-band coverage and high-powered Ku-band beams for DTH, corporate VSAT networks, two-way broadband services, trunking and GSM backhaul services.

- African online television channel Afro TV is planning to launch in the UK on 31 March 2012. It will aim to promote African talent, particularly local musicians and filmmakers. It will air programmes including a Zimbabwean and southern African entertainment show, African music shows, gospel shows, movies and documentaries. The channel has been set up by Zimbabwean businessman Sibongile Tendai Tamia Rukazhanga.

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