DISTRIBUTION

Distribution - In Brief

- ESPN has made the announced of a new deal with the Australian Football League (AFL) to bring viewers live television coverage of the AFL Premiership in the United Kingdom, Republic of Ireland, Canada and sub-saharan Africa. Additionally, it has secured co-exclusive live television rights in the Caribbean and Israel.

- Just 3 day’s before AFL’s official launch (see story 1 in this section),

- MIPTV: South African broadcaster M-Net plans for diversification; it is expanding into formats. The company brought Piano Piano, a competition format where a house pianist competes against challengers in a musical duel, to market this time and wants to do more in the future – an unusual step for a company from this part of the world more accustomed to importing such ideas. Mike Dearham, Head of Sales and Library at M-Net, said: “The idea of us getting involved in formats is multi-layered. It’s a first event for us. When you look at Minute to Win It, it took 854 days from concept to first sale, so it’s a fast-growing market but you have to be patient and diligent. African creators coming into the space have to understand it’s no quick win – it’s a journey.”

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