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South Africa: SA's Most Expensive World Cup TV AD

The most expensive 30-second ad in South Africa's television history was auctioned last week, with the highest bid going to Supa Quick and its partner advertising agency, TinFish CLM Advertising. The 30-second spot, which was aired at halftime during the final 2007 World Cup match between South Africa and England, was auctioned in just 25 hours for a staggering R151 000. The entire amount will be donated to charity by SuperSport and Oracle Airtime Sales.

"We are thrilled to announce that the entire value of R151,000 will be donated to the Chris Burger/ Pedro Jackson Players Fund, which was set up to assist rugby players who have been seriously injured whilst playing rugby at school, club level or as a professional," commented Peter McKenzie, Oracle Airtime Sales MD on the joint initiative started by SuperSport and Oracle Airtime Sales. David Lehr, TinFish CLM Advertising MD, who topped up their client Supa Quick's bid as a gesture of appreciation for their continued 10-year support, saw this as "the perfect opportunity to pay homage to those players who ultimate paid a price playing the sport they so loved".

"Making peoples' lives safer, both on and off the road, has long been a cornerstone of Supa Quick's commitment to safety," said Gavin Kockott, chairman of Bridgestone South Africa Retail. In turn. "We are delighted with the news and are pleased that the airtime auction proceeds will be going to such a worthy cause."

(Biz-Community (Cape Town), 23 October 2007)

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