Kenya: KBC Acquires TV Rights
Canal France International (CFI) and Kenya Broadcasting Corporation (KBC) are now the official broadcasters of this year's World Cross Country Championships. NTV and French company Globe Cast were initially granted the rights to broadcast the event. However, Local Organising Committee CEO Isaac Kalua said the deal was reversed last year in Monaco after proving very expensive.
He said Sports minister Maina Kamanda who initiated the changes after persuading the IAAF on the same. "The deal was weighing heavily on the LOC. IAAF struck a deal with CFI and left us to cover only 50,000 euro.
East African Standard