Multichoice Unveils New EasyView Package for US$30 a year
MultiChoice Africa, the leading pay-TV operator on the continent, has launched a new low-cost product called DStv EasyView.
With an annual subscription fee of just US$30 a year (the equivalent of US$2.50 a month), DStv Easyview debuted in several markets simultaneously. Offering unprecedented mass market access to multi-channel, pay-TV services, DStv claims that it is the first product of its kind ever introduced on the continent.
Available from February 14, DStv EasyView effectively makes pay-TV accessible to whole new set of viewers, allowing them to share in a world of news, music, movies, sport and more. Its creation also allows MultiChoice Africa to explore a broad new market segment, previously untapped in the pay-TV sector.
MultiChoice Africa CEO Eben Greyling says that the latest product launch is a result of the company’s ongoing aim to deliver relevant product options that meet the viewing and budget needs of a wide range of consumers.
Encompassing both international and local programming, DStv EasyView offers channels such as Al Jazeera, the National Geographic Wild, SuperSport Update, the educational Mindset Learn and the M-Net packaged MagicWorld channel among others. Subscribers can also access interactive gaming via Playjam Games plus 14 radio channels.
One of the highlight features of the DStv EasyView package is the inclusion of local free-to-air channels. This inclusion allows widespread coverage for public broadcasters who have previously been challenged by the reception limitations of analogue signals.