TECHNOLOGY & CONVERGENCE
Africa: Ericsson and FIFA sign multimedia solution agreement
Ericsson and FIFA have signed a global agreement where FIFA will use Ericsson's content management and service delivery platforms to enable its broadcaster and telecom content licensees to propose a mobile content offer based on FIFA events in 2009 and 2010.
FIFA, the world governing body of football, will use Ericsson's platform to allow broadcasters and telecom operators worldwide to deliver compelling content offers based on different FIFA events. The offers range from basic information-based to advanced mobile TV and video solutions.
Ericsson's platform and services are configured to meet the needs of telecom operators and media companies and other service providers acting in the marketplace.
Carl-Henric Svanberg, President and CEO of Ericsson, says: "We are very pleased to work with FIFA in enabling them to give football fans all over the world, the opportunity to watch their favorite game on their mobile phones. It shows our commitment to develop products and solutions that extend the attractiveness and availability of multimedia services both to operators and media companies."
FIFA Secretary General Jérôme Valcke, says: "We are working hard to make our football content available to as many people as possible, on as many platforms as possible. We trust that Ericsson's expertise and wide geographical reach will give our licensees a good opportunity to bring the excitement and action of various FIFA competitions to the mobile phones of fans all over the world."