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Nigeria: MultiChoice Launches Mass Market Bouquet

MultiChoice Nigeria, one of the leading pay-TV operators in the country has made another significant contribution to the country's digital future with the launch of a mass market bouquet called DStv EasyView. DStv EasyView bouquet is coming into the market at a rock-bottom subscription fee of N 3, 600 per year making it the cheapest bouquet offering ever in the history of pay-TV business in Nigeria .

The company, which has established a world-class reputation for innovative offerings and pioneering technology, has now launched its record-breaking new product DStv EasyView into the Nigerian market.

With a super-affordable annual subscription fee of N 3, 600 per year, DStv Easy View will be available to interested members of the public across all the geographical divides of the country With its low pricing which comes to the equivalent of just N 300 per month, DStv Easy View is destined to positively transform the landscape of the pay-TV in the country, affording a wide pool of citizens the much-desired opportunity to join the DStv family.

Available from March 2008, DStv Easy View will effectively make pay-TV accessible to millions of viewers in the country, allowing them to share in a world of news, music, movies, sport and more.

With this launch, the DStv product has now truly become a household name in the country. DStv EasyView will now complement the existing Premium, DStv compact, DStv Family bouquets bringing to four, the total number of bouquets available to DStv subscribers in Nigeria.

The new package will contain channels such as the headline-driven Al Jazeera, the all-action SuperSport Update, the educational Mindset Learn and the M-Net packaged MagicWorld channel among others, DStv EasyView combines high value, affordable pricing and great programming. Subscribers can also access interactive gaming via Playjam Games plus 14 radio channels.

Another major highlight of the DStv EasyView package is the inclusion of local free-to-air channels. The inclusion allows widespread coverage for public broadcasters who have previously been challenged by the reception limitations of analogue signals.

(Leadership (Abuja), 20 February 2008)

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