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Africa: Multichoice Africa to Broadcast Five New Channels

Pay television service provider MultiChoice Africa has been given the rights to broadcast four new channels from the London based BBC and ESPN Classic, starting September 1.

The new thematic channels including, BBC Entertainment, BBC Knowledge, BBC Lifestyle and CBeebies will be relayed via MultiChoice's DStv platform, from 1 September 2008. The new channels will replace existing channels like BBC Food and BBC Prime. ESPN Classic is a 24/7 sport channel that will shoe the greatest sporting moments from the past.

Darren Childs, Managing Director, and BBC Worldwide Channels, said: "Today's announcement builds on BBC Worldwide channel's long-term relationship with MultiChoice. In asking us to provide more channels for the platform is testimony to the BBC brand and the quality of our content."

MultiChoice Africa CEO Eben Greyling said,"MultiChoice welcomes the four BBC channels which we believe will contribute to our ongoing commitment of ensuring our customers receive high quality channels from a variety of different genres."

Dean Possenniskie, General Manager, BBC Worldwide Channels, said Africa has always been of great importance to BBC. "We are now making a significant investment as we launch four dedicated channel feeds for Africa." He said the new deal with MultiChoice confirms BBC's commitment to the territory, and allows it to deliver a greater range of contemporary, award-winning programming across all four channel to their audience.

The Monitor (Kampala) 27 August 2008

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