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Nigeria: Afribank Partners HiTV on Live Broadcast

Afribank Plc is sponsoring the live broadcast of the matches on Nigeria's growing cable network, HiTV. Football fans across the country will with this effort, beginning from this season have the opportunity to watch the Italian League, Serie A, in the comfort of their homes or offices, courtesy of Afribank Nigeria Plc.

All the 38 matches, featuring 20 teams will be broadcast live exclusively by HiTV, a direct satellite television in Nigeria. Afribank is bringing the League to Nigerian homes to help football-loving Nigerians realise their passion. "It is a way of identifying with an event that appeals to our stakeholders", the Bank stated.

The Bank further said that it believes the League will also help some Nigerians to aspire to take giants steps in their sporting career by watching their favourite teams and players, some of whom are Nigerians.

Afribank has over the years proven to be a socially responsible corporate institution by helping young and budding stars to discover their talents, direct their energy to productive ventures and realise their aspirations through sponsorships of Army Soccer Tournament, Lagos Lawn Tennis, Trans Corp-Hilton Pro-AM Golf Tournament and sponsorship of academic programmes and awards.Afribank assures that it would continue to be an agent of positive influence in the society by identifying with the needs of the community in the pursuit of its business.

Leadership (Abuja) 1 September 2008

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