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Nigeria: AIT Favoured to Beam Ibori Cup Competition

Africa Independent Television (AIT) now seems favoured to pick the host broadcast right for the WAFU U-20 men football competition holding in Delta state between November 30 and December 14. Head of WAFU Marketing Committee, Mike Itemuagbor, explained in Lagos that given the understanding which already exists with AIT, which presently has the rights on Nigeria's National teams' matches, the television house tops other interests.

"It's true we have other interests but given that we already have an understanding with AIT, all what we will be doing in the next couple of days would be to formalize it. We believe they are competent enough to give the West Coast clean, clear and very professional coverage of this all important competition" he said.

Itemuagbor, who is also a CAF Marketing Committee member, said corporate Nigeria have warmed up to the WAFU Under-20 cup competition, also called James Ibori Cup, although refusing to give details. "At the appropriate time we will unveil all those corporate bodies who have thrown their weight behind us and are ready to exploit all the leveraging windows on offer to either strengthen their brands or products reputation".

"For a competition that will span two weeks and which will also be live on television and on WAFU website, you can be rest assured that there is a lot for the corporate world to gain by pitching tent with the competition," he said. Sixteen West African Nations will be storming Delta State for the Competition that will effectively kick-start the rebirth of the once comatose sub-regional body.

Vanguard (Lagos) 22 October 2008

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