Nigeria: BBC Spends N2.5 Billion On Programmes
The British Broadcasting Corporation (BBC) says it has invested about N2.5 billion (13 million pounds) on ongoing special media programmes in Nigeria since 2006. Jim Egan, BBC Director of Strategy and Business Development, told the News Agency of Nigeria ( NAN ) last week in Abuja.
Egan, who is in the country for the ongoing African Broadcasters Conference, 'AFRICAST 2008,' said the programmes were targeted at highlighting important social issues. He listed "Story Story", a popular radio drama that runs on several stations, "Ya Teke Ne and Flava," "Talk Talk," "Wetin Dey," as some of the projects on which the money was spent. "The 13 million pounds is generally what we are spending on Story Story and other related broadcasts in Nigeria”.
" We are involved in both English and other languages and part of our investment is through charitable trust - the BBC World Service Trust - where we produce regularly the From Taiwo Ogunmola, Lagos series”.
"Currently the BBC has about 26 million listeners each week in Nigeria mainly through Short Wave, although we do enjoy successful partnership with Raypower and other groups of FM stations in the country," he said.
Egan added that a language breakdown of its listeners in Nigeria showed that there were 8 million listeners in English and 18 million in Hausa.
He said the station was committed to working with media partners to produce programmes aimed at reducing poverty and promoting health and human rights. According to Egan, BBC commenced broadcasting in English on the Short Wave Band in 1932 and had been part of Nigeria 's media landscape for decades.