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Nigeria: Break the Bank TV Game Show Hits Airwaves

Multi Links Telkom has launched a new television based game show, Break The Bank, through which the leading telecommunications and internet services provider will continue to empower its numerous subscribers. The new game show, which was launched in Lagos at the end of December will run for a period of six months, between the December launch date and May 2009. Break The Bank will be recorded every Thursday and air every Saturday.

Break The Bank will be a studio-based production and its production team is being supervised by a New York-based production company currently under contract assignment in Lagos . It will be a five-minute live-to-tape game-show. It will be presented by broadcast journalist, Freeze of Cool FM who will be assisted by Aishat Danjuma. The show, which promises to be great fun, is structured around two contestants who come on set and win a minimum of N300, 000 weekly.

The contestants have each to choose one of the 17 letters that make up the sponsors name. Behind one of the letters lies a N5 million prize with smaller prizes behind other letters. Break The Bank is open to everybody. To play, subscribers simply need to text 'Break The Bank' to 35388 from any mobile network for a chance to participate. Everyone who qualifies to play certainly wins something.

Speaking with journalists before the maiden edition of the show, the presenter, Freeze, explained that one of the reasons why he chose to be the presenter of the show was because of "The transparency of the show and the fact that it will weekly empower and positively touch the lives of the people."

Vanguard (Lagos) 15 December 2008

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