Nickleodeon announces distribution opportunities for terrestrials in 2009
24-hour kids channel Nickelodeon Africa (DStv Channel 305) is planning to make waves in Southern Africa this year with a host of activities designed to highlight the appeal of the channel to consumers and business audiences alike.
Key plans for 2009 include the launch of on- and off-air marketing opportunities for brands and companies targeting kids 2-14. Later this year, Nickelodeon Africa will offer advertisers the opportunity to target kids from pre-school to high school by opening up commercial airtime on the channel and a host of integrated sponsorship opportunities.
On the distribution front, Nickelodeon will be identifying new opportunities to grow its reach in Africa and increase the number of branded Nickelodeon programming blocks on terrestrial broadcasters throughout the continent outside of South Africa.
Off-air, Nickelodeon & Viacom Consumer Products will be focusing on the rollout of comprehensive consumer products programmes for multi-million selling licensing phenomena SpongeBob SquarePants and Dora the Explorer. Nickelodeon will be working with licensing agency, Character Licensing & Marketing (CLM), to promote key categories such as toys, gifts, apparel, housewares and home entertainment.
Further highlights of Nickelodeon’s year will include additional marketing support for Nickelodeon via live events and personal appearances by Nickelodeon characters. To celebrate the landmark 10th anniversary of cult seasponge, SpongeBob SquarePants, dedicated marketing activations and programming have been scheduled in three key periods throughout the year starting April 2009.