Kenya: Standard Group looks set to enter the radio market
The Standard Group has started acquiring broadcast equipment ahead of its entry into the radio business. This follows its acquisition of broadcast rights from a local firm. The Group has now entered the second phase of building a vibrant radio station. The Group’s Deputy Chairman and Strategy Advisor, Paul Melly, announced the award of tenders to supply broadcast equipment to two firms.
"Broadcast Solutions International Ltd (BSI) and Clyde Broadcast Products Ltd from the UK were selected after demonstrating they had the capacity of setting up a radio operation," Melly said.
He was speaking during the signing of the equipment supply contract between BSI, a local company, and Clyde Broadcast. He said: "The signing of this agreement is part of a planned Sh250 million investment in the next two and half years. This involves the acquisition of the company which had broadcast rights, investment in equipment and transmitters and development of human capital".
Clyde Broadcast’s Sales Director, Brian Rowan, expressed delight at the opportunity to work with the Group. " We come on board with extensive global experience," Rowan said. Stephen Areba, the Managing Director of BSI, expressed delight at winning the tender and said the move was an indication that the Standard Group had confidence in local companies.
Melly urged the Group’s radio listeners in waiting to ready themselves for world-class broadcast based on the Standard Group’s unique established culture of meeting international standards in journalism.