Nigeria: Bank PHB to Sponsor CNN's Personality Programme
Bank PHB has emerged the exclusive sponsor of CNN International's brand new weekly half-hour interview programme 'African Voices', which debuted over the weekend.
The commercial partnership positions Bank PHB against CNN's newest, most ambitious personality-driven editorial commitment to Africa yet, and in front of CNN's upscale audiences across Europe, the Middle East and Africa. The advertising campaign will also reach millions of online users globally via CNN.com.
According to CNN's spokeswoman, Syreeta Clarke, 'African Voices' showcases uniquely personal viewpoints and candid, up-close revelations from the international newsmakers who call Africa home.
CNN's in-region correspondents, Robin Curnow, Nkepile Mabuse, David McKenzie and Christian Purefoy along with Atlanta-based Isha Sesay, bring viewers special reports and interviews from the innovators and thought leaders making an impact in Africa and on the global stage - from areas as varied as sport, politics, business and the arts.
"This deal echoes the robust investment CNN International is making in Africa across the whole of our business. More than just an advertising deal, this is a true partnership that establishes a meaningful brand association for Bank PHB against what will be a breakthrough half hour of programming," commented Rani R Raad, SVP Advertising Sales, CNN International.