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MultiChoice launches Islam channel on DStv

MultiChoice is pleased to announce the launch of UK based Islam channel onto its DStv bouquets from 5 June 2009. The channel offers choice news and current affairs programmes, children and women's programmes, as well as Quaran recitals in Arabic with English subtitles, Islamic values and doctrine.

MultiChoice’s General Manager Content Aletta Alberts said: "We are pleased to launch the Islam channel onto our DStv bouquets. The channel is another example of MultiChoice’s commitment to meet the diverse viewing and cultural requirements of our customers.

Islam Channel's spokesperson in Africa, Dr Feroz Bham, said the channel would provide Muslim and non Muslim viewers with inspirational, informative and educational programmes, accessible to a larger audience, as it is broadcast in English. Bham said: "

The Islam Channel will be broadcast from our London headquarters 24/7, with provision for local content being our long term goal." Viewers will be able to look forward to children’s programs, City Sisters, a feminine show, News, Politics and Beyond, Legal Corner and the Health Show on the Islam Channel.

The channel originally launched in the UK on Sky TV in 1994, and is already a success in the Middle East, Europe and North Africa. The UK CEO of the channel, Mohamed Ali Harrath added: "The Islam Channel aims to appeal to both Muslims and non-Muslims with its high quality programmes.” "We believe the addition of the Islam Channel will provide a choice of high quality programmes that are informative and compelling.” MultiChoice also announced that the Arabic IQRAA channel will no longer be broadcast on DStv from 31 May 2009. It will be replaced by the English Islamic channel, which will have greater appeal, due to the fact that the channel is broadcast in English, and the language understood by a a greater number of viewers. The Islam Channel will be broadcast on DStv Channel 347 on all bouquets.

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