Chello Zone secures deal with My TV for African distribution
Chello Zone has secured a deal with Africa's My TV platform for the launch of the women's lifestyle channel Zone Club as a 24-hour English-language offering this October.
Zone Club features everything from drama to chat, health to documentaries and a strong lineup of entertainment shows and original programming. The schedule includes series such as Divine Design, Maxed Out and Saturday Cooks! This deal builds on Chello Zone's existing presence in Africa, where its Zone Reality channel reaches more than 2.5 million subscribers on the Multichoice platform.
“We’re delighted to be extending Chello Zone’s reach within the African region,” said Louise Cottrell, the VP of affiliate sales at Chello Zone. “My TV is going from strength to strength against some tough competition and we’re happy to help boost that with Zone Club’s high-quality entertainment and lifestyle programming for women.”