BROADCAST

Broadcast News: In Brief

- Ideally packaged for the World Cup, Omedia and Repucom have launched a new media monitoring solution which tracks advertising and sponsorship media campaigns in Africa. More from www.omedia.ci

- Conceptualised and produced by specialist branded entertainment agency, 2.0 Media, Fresh Living TV, a unique lifestyle makeover reality TV show on e.tv, will launch during the channel's prime time slot on Monday 6 September 2010.

- Employees of Zimbabwe Broadcasting Corporation (ZBC) have threatened to go on strike over slow payment of wages.

- In Ethiopia, some regional administrations recently launched their own stations, and others are also preparing to do so. Ethiopia has only the state broadcaster, ETV.

- In South Africa, figures released by Fifa showed that the combined in-home television audience watching the two World Cup broadcast channels, SABC and SuperSport, was 10,146,793 South Africans - setting a new record in terms of television viewing - which was 39 percent higher than 7.35 million who watched last year's Confederation Cup final won by Brazil. For the opening match, SABC had a bigger audience of 8,895,965, representing a 76 percent market share with SuperSport bagging 11 percent of the market with 1,250,828 viewers.

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