TECHNOLOGY & CONVERGENCE
Sony supported FIFA WC in 3D
Sony has opened 3D Experience Pavilions in seven countries around the globe including one at Nelson Mandela Square in South Africa. Open to the general public for a 3D movie experience, the Pavilions will remain in operation all the way through the 2010 FIFA World Cup™. Their purpose is to add to the event's excitement by showing not only football contents in 3D but also other Sony Group 3D contents, including music promos, movies and games. Each Pavilion is crowded with football fans from all over the world everyday.
The 3D Experience Pavilion at Nelson Mandela Square has been extremely busy ever since its opening. Around 3,000 football fans are visiting it every day. On Sony's 3D Bravia and the large-size screen at the Pavilion, they are enjoying watching trailers of the 25 matches shot in 3D - scheduled to be released as 3D Blu-ray content from Sony Pictures Entertainment later this year - as well as other Sony Group 3D contents, including music promos, movies and games.