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Uganda: Government adds more districts to its digital broadcast roll-out

Residents of Masaka and Jinja will be the next beneficiaries of the digital television transmission. The National Broadcasting Council has granted a formal permission to Star TV, a new Chinese pay television service provider, to operate a digital terrestrial television in Jinja and Masaka, Star's expansion into the east and central regions means that the public will tap into opportunities of watching, not only international channels, but also local ones whose signals could not reach the areas.

"Our signal strength also adds a clear reception to the locally operated and subscribed TVs like Bukedde, UBC, WBS, Record and NBS,"said the company head of marketing, Kevin Chen.

Star hit Uganda airwaves in February this year, with signals initially covering Kampala and neighbouring areas of Entebbe, Wakiso, Mpigi and Mukono. The customer base has reached 30,000 with an average of 200 subscribers buying monthly subscription scratch cards everyday. The firm currently charges an initial access fee of sh120,000 and sh15,000 for monthly fee for subscribers limited to accessing only 30 channels and sh25,000 payable by those accessing a full package of 40 channels.

Kevin said the company has also introduced digital TV sets with inbuilt decoders, giving users a chance to subscribe to other pay television service providers like Dstv in addition to those offered by Star.

With 20 years' experience and development, Star Group of Companies is now the most influential Digital TV operator in China, with more than seven million digital subscribers. Star has successfully operated in Rwanda and has begun its migration work in Tanzania, Kenya and Burundi.

Source: New Vision

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