DISTRIBUTION

Ten10 Films adds new content to its catalogue

Recognising a gap in the local market for quality distribution, South African based distributor Ten10 Films is leading the way for a new breed of independent distributors that aren’t afraid to take risks. "Our choice of film to release reflects our desire to grow cinema going audiences and to widen the range of films available," says Tendeka.

Key to Ten10 Films success is their ability to build strong, cost effective campaigns. By creating partnerships with various stakeholders, like Pick n Pay, Investec and WWF, Ten10 Films leveraged a R1 million plus marketing campaign for this release. "Coming from a producer background, our deals are designed in such a way that producers and investors see money flowing back as early as possible" says Rachel. "We like to board projects as early as possible. We can act as executive producers and on the right projects we are able to provide finance in the form of MG's."

Marketing to the whole African continent, previous successes for the team include Ralph Ziman's Jerusalema and Jann Turner's White Wedding, which is currently playing on screens in the US. "Whilst we are open to content from everywhere we specialise in local film and African film", says Tendeka.

Ten10 Films announces its next theatrical release after box office blockbusters White Wedding and Jerusalema. Independent distributors, Tendeka Matatu and Rachel Young of Ten10 Films will release the eye-opening 'The End of The Line', based on Charles Clover’s book of the same name about sustainable fishing, in cinemas nationwide on 22 October.

Upcoming Ten10 Films slate includes documentaries and features from across the continent. In addition Ten10 Films is still actively producing features, including three new films with Jerusalema director Ralph Ziman and Black South-Easter with Carey McKenzie.

Read our previous article on Ten10 Films here: http://www.balancingact-africa.com/news/broadcast/issue-no53/investment/...

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