DIGITAL CONTENT

BLUEPRINT BUSINESS TECHNOLOGIES CHOOSES C3 LTD FOR VALUE-ADDED MOBILE SERVICES IN NIGERIA

Blueprint Business Technologies in Lagos has chosen the Communicate Kit from C3 Ltd to run its new value-added mobile services across all of the Nigerian mobile phone networks.

The system will be used for content provision, competitions, to deliver SMS news and sports bulletins and for social networking. The companies are also talking to prime-time TV programme makers who are very interested in audience interaction.

Nigeria has a population of 150 million people, with 16 million GSM users but only 500,000 fixed phone lines.

"One of the problems with Africa is the lack of infrastructure and a lack of access to mobile content." says Mike Prymaka of C3 Ltd. "There is however, a great demand for content from outside Nigeria. Our system will be powered by Content World, a major UK digital entertainment company offering a full range of mobile content, including music, games and sport."

Blueprint will use C3's Campaign Manager software which allows you to see audience responses in realtime, to administer their campaigns.

C3 has recently enjoyed a run of success in Africa, with kit installed in Kenya, Cameroon, Sierra Leone and Pretoria. The deal between Blueprint Business Technologies and C3 Ltd was finalised at the recent W.Afritel show in Nigeria.

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