Tanzania Firm Touts E-Marketing

Tanzania's business fraternity was on Wednesday challenged to utilise fully information technogy (IT) services by marketing their products online. Public Relations Officer Priya Patel told the 'Daily News' that the internet was one platform where everyone in the world could be connected within seconds.

"It is an ideal platform for trade and marketing," she said. "Every corner of the world is on the internet, either socializing or making money. If that is the case, then why shouldn't Tanzania be one of those corners of the world that are on the internet and do business online.

She said that is a digital platform that creates opportunities for all trade players in Tanzania, as well as the whole of the East African Community in facilitating easier trade relations. Ms Patel said that the main aim of establishing such a platform was to bring buyers and sellers of various products in the region together.

This website offers businesses to create an online company profile, including a showroom where they can post their products and company information for free, she noted. The officer said that businessmen can view products, prices and search for buyers and suppliers using

She added that there was no more hassles for businessmen to travel long distances, especially from upcountry to towns and cities all over East Africa and overseas, looking for their desired products and contacts of suppliers.

Source: Tanzania Daily News

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