Middle East: Alcatel-Lucent, Etisalat transform mobile broadband
Middle East mobile telecommunications operators, Alcatel-Lucent and Etisalat, have today signed an agreement to jointly develop a sustainable means to deliver mobile broadband to customers using a lightRadio cube.
The agreement was signed by Nasser bin Obood, Acting CEO Etisalat and Nicolas Bouverot, Alcatel-Lucent Vice President for Middle East.
Through its collaboration around lightRadio, Etisalat will help define the commercial introduction of this new product family in the Middle East and in other markets, meeting its own subscribers’ demands for innovative new mobile services while providing operators with a flexible path for business growth into the next decade.
Nasser bin Obood, Acting CEO- Etisalat said “Etisalat is a pioneer in delivering innovative services and applications to our customers to meet their needs in both their social and work lives. This agreement will allow us to shape the future of mobile networks and define how lightRadio can be best implemented to satisfy our customers growing demands. Etisalat is proud to be the only operator in the Middle East and Africa to join this pioneering program.”
As global demand for Internet on-the-move services grows dramatically, together with the adoption of the latest smartphones and tablet devices, the need for operators to extend their wireless network coverage and capacity is also growing exponentially to cope with this demand.
The lightRadio product family addresses both of these needs, enabling superfast speeds and high-quality delivery of applications to a variety of mobile devices, while reducing the size, complexity, cost and power consumption of mobile networks, making it a greener and more cost-effective solution for operators.