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Google Advises Nigerian Media To Create Local Content On Internet

Lanre Aina, the Business Development Manager of Google Nigeria, has advised the Nigerian media to develop local content on the Internet.

Aina gave the advice in Lagos at a “New Media Training’’ organised by Google Nigeria for media personnel. He said that creating local content on the Internet would make the media more relevant as many Nigerians were now online.

According to him, there are over 43 million Nigerian users online and the number is still increasing, therefore there is a need to create relevant content to suit them.

Aina said that use of new media would enable jounalists to close geographical boundaries between them and the public.

``The new media ensures a gradual fading of geographic boundaries, and making physical location less significant for social relationships.

According to him, the purpose of the training is to teach the media to learn how to apply new media skills set to their jobs, business and life.

Adeleke Rufai, Managing Director, Microres Nigeria Ltd., an Information Technology Consulting firm, said that the company was partnering with Google to assist the media.

Source: The Leadership

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